How Small Businesses Can Rank Higher on Google

For small businesses, achieving visibility on Google is a game-changer. Ranking higher can bring more customers, build trust, and grow your brand. Here are actionable SEO tips tailored for beginners that can help you boost your rankings.

1. Claim Your Google Business Profile

Google Business Profile (formerly Google My Business) is crucial for local SEO. Here’s how to make the most of it:

• Sign up at Google Business Profile.
• Fill out all the details, including your business name, address, phone number (NAP), website, and hours of operation.
• Add high-quality photos of your business and products/services.
• Encourage customers to leave reviews and respond to them promptly.

This helps Google trust your business and improves your chances of showing up in local search results.

2. Focus on Local Keywords

Start by targeting keywords that include your location. For example, instead of "best bakery," use "best bakery in Austin, TX." Here’s how to find the right keywords:

• Use free tools like Google Keyword Planner or Ubersuggest.
• Think about phrases your customers might use to find your services.
• Incorporate these keywords naturally into your website content, titles, and meta descriptions.

3. Optimize Your Website

Your website needs to be user-friendly and SEO-optimized. Follow these steps:

• Ensure your website loads quickly (aim for under 3 seconds).
• Make it mobile-friendly since most users search on their phones.
• Use clear headings (H1, H2, H3) with keywords.
• Create a simple navigation structure so users can find what they need easily.
• Use alt tags for images to describe them for search engines.
  

4. Create Valuable Content

Google rewards businesses that provide helpful, relevant content. Ideas for content include:

• Blog posts answering common customer questions.
• How-to guides related to your industry.
• Case studies showcasing customer success stories.
• Local event announcements and participation updates.

Focus on quality over quantity, and keep your content easy to read.

5. Build Quality Backlinks

Backlinks from reputable websites signal to Google that your site is trustworthy. Here’s how to start:

• Partner with local businesses for cross-promotions and links.
• Submit your website to local directories and niche-specific listings.
• Guest post on industry-related blogs.

Avoid spammy tactics like buying backlinks, as these can harm your rankings.

6. Leverage Social Media

Social signals can enhance your online visibility. Here’s how to use social media effectively:

• Share your blog posts, promotions, and updates.
• Engage with your audience through comments and messages.
• Use platforms like Instagram, Facebook, and LinkedIn depending on where your audience spends time.

This increases your brand’s online presence and drives traffic to your site.

7. Track Your Progress

To understand what’s working, monitor your SEO efforts regularly. Use tools like:

• Google Analytics: Track website traffic and user behavior.
• Google Search Console: Monitor keyword performance and fix any technical issues.
• Local SEO Tools: Tools like BrightLocal or Moz Local can help track your local rankings.

8. Be Consistent and Patient

SEO takes time, but consistency is key. Regularly update your content, respond to reviews, and stay active online. Results might not be immediate, but with persistence, you’ll see progress.

Small businesses have a significant opportunity to thrive with the right SEO strategy. By implementing these beginner-friendly tips, you can improve your Google rankings and attract more customers. Remember, SEO is an ongoing process, so keep learning and adapting to stay ahead.


At Biz Builders, we specialize in helping small businesses achieve their online visibility goals. Our expert team provides tailored SEO services, from optimizing your website to creating high-quality content and building valuable backlinks. Partner with us to simplify the process and drive real results for your business. Contact us today to start your journey toward better Google rankings!

Email us at terri@bizbuilders.io or call us  at +1 682-267-8003